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A quick breakfast drink or a complete, slowly cooked meal. What we eat says a lot about our way of life. In the Food Innovation study programme at HAS University of Applied Sciences in Den Bosch, you will learn how to invent new concepts for food and market them. You will be developing innovative products, or designing smart packaging  and figuring out the right kind of media exposure. A varied study programme for creative and enterprising food lovers!


About the programme

Food is more than just something to eat. It’s a way of life. A total experience. So you will need to market any new concept in the right way. As a Food Innovator you will be translating an idea into a successful food concept. You will combine knowledge of a product with the right packaging and marketing into a story that sells. This asks for a broad view, entrepreneurial spirit and a large dose of creativity. In the Food Innovation study programme at HAS University of Applied Sciences, you will learn it all.

Be prepared

Admission requirements

The admission requirement for this 4-year Bachelor programme is a secondary school diploma.

Language Requirements

  • NT2-certificate Dutch


  • Proof that you have followed education in Dutch until 3 HAVO / 3 VWO

How to apply

Before you can apply, however, you need to come by for an in-take interview with two of our lecturers. You can sign up for such an interview by contacting the study advisor of the programme Food Innovation:

Mrs. Caroline Kesselaer
Phone:  +31 88 890 37 20

Ready for the future

Job prospects

Food & Design

There are lots of possibilities after your specialisation in Food & Design. For example: food designer/creative chef, concept development, creative  product development or trendwatcher!

Marketing & Business

Did you choose Marketing & Business as your specialisation? Then you could find a job as a product manager, food marketeer, communication manager, innovation manager (new business manager) or market researcher in the food business.

Packaging & Design

Packaging & Design offers possibilities in the fields of packaging expert- or technologist: your responsibility is analyzing, innovating and managing packaging projects. However, you could also use your knowledge and creativity in a function as Packaging Development Manager.

For all your questions


Caroline Kesselaer

Caroline Kesselaer

Student Adviser Food Innovation 088 - 890 37 20
International Office

International Office

HAS University of Applied Sciences